Sanremo Beyond Music: Travel and Road Safety
By Diego Crescenzi and Fulvio Iampieri
This year again, from Sanremo, at the beating heart of the Festival, we shine a spotlight on a topic that concerns everyone: road safety. During these days the city becomes the center of the world, an international stage where music, entertainment, and information meet. And it is precisely here, where attention is at its highest, that we want to deliver a strong and clear message.
We are telling the story of a special presence: that of road safety, represented by Diego Crescenzi, Italian and European Bicycle Trial Champion, and protagonist of a Guinness World Record achieved on Canale 5 by defeating the world champion. An athlete who is not only an example of talent and determination in sport, but also of civic commitment. For years, in fact, he has been a testimonial of the national project “Basta Vittime della Strada” (“Enough Road Victims”), promoting a message of responsibility and respect for the rules, especially among young people.
Alongside him is Professor Fulvio Iampieri, creator of the project and delegate of the National Association of Families and Road Victims, who has long transformed pain into concrete commitment, raising awareness among schools, institutions, and citizens about the importance of prevention.
Unfortunately, the numbers speak clearly: in Italy, according to the latest official ISTAT data, there are more than 165,000 road accidents with injuries every year, more than 3,000 victims, and over 220,000 injured people. Behind these numbers are shattered families, broken dreams, and lives that will never be the same again.
Talking about road safety in Sanremo is not a coincidence. Music brings people together, moves them, makes them dream. But too often, precisely after concerts, nights at the disco, or moments of celebration, the so-called “Saturday night massacres” occur: accidents that cut lives short and destroy families. Every number is a story, a face, a future that suddenly ends. But the truth is that unfortunately it is no longer only Saturday night: tragedies now happen on our roads every single day. Every day a moment of distraction, excessive speed, using a phone while driving, or alcohol abuse can turn a moment of lightheartedness into an irreversible tragedy.
Being here means taking advantage of a great opportunity for visibility to remind everyone that the real success is returning home safe and sound. It means speaking to young people, families, artists, and anyone who gets behind the wheel. Road safety is not a limitation of freedom, but the condition that allows us to truly live it.
From Sanremo, therefore, a message goes out that goes beyond the Festival: responsibility, awareness, and respect for life. Because no song should ever become the soundtrack of a tragedy.
Photo: Fabio Crescenzi.
Giornalista detentore dal 2015 del Guinness World Records TV e Ambasciatore Borghi più Belli d’Italia.
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