TTG Travel Experience 2025 in Rimini: A Desire for Travel and Holidays in an Era of Great Change
Walking through the pavilions of the TTG is like crossing entire continents in just a few hours. It is the beating heart of tourism, where every year people come together to share ideas, passions, and new routes.

26 pavilions, 2,700 exhibitors, 400 speakers over three days: October 8th, 9th, and 10th.
The mission is not only to generate business, but also to create culture and sharing — and above all, human connection, which is truly the spirit of tourism,” says Gloria Armiri, Group Exhibition Manager of the Tourism & Hospitality Division, in our interview.
VIDEOINTERVISTA GLORIA ARMIRI
The pavilions dedicated to Italy celebrate diversity: each of the 20 regions tells its own story, made of nature, history, craftsmanship, and hospitality.

Once again this year, the Borghi più belli d’Italia — the most beautiful villages of Italy — which represent the soul of our country, are chosen by both Italians and foreigners as the perfect alternative to more well-known destinations.

A network that enhances an immense heritage and generates a significant cultural and economic impact.
VIDEOINTERVISTA A FIORELLO PRIMI
TTG is not just a showcase — it’s also a laboratory. Workshops and meetings take place throughout the pavilions dedicated to sustainable tourism, digital innovation, and the experience of the traveler of the future.
Special attention is given to accessibility, inclusivity, and “tailor-made” tourism.

From Valle d’Aosta to Sicily — between the sea, the Dolomite mountains, art cities, traditions, flavors, islands, and warm hospitality — an endless array of offerings awaits, for an experience to live and never forget.

*A JOURNEY THROUGH TIME*
All it takes is a visit to the *The World* pavilion to experience the emotions and charm of cultures from around the globe. One country that continues to capture hearts is *Egypt* — a favorite destination among Italians who are fascinated by the civilization of the pharaohs, its mysterious pyramids, the desert, and the Red Sea with its stunning seabeds. And then there’s *Morocco*, with its colorful and bustling souks of Marrakech, its imperial cities, and the Atlas Mountains dotted with ancient stone villages.

Pushing even further, we find other destinations beloved by Italians: *Thailand*, a long-time favorite, and Japan, particularly popular this year thanks to the Osaka EXPO.

Credit Filmati: Alessandro Riccardi (Vere Films), Samuele Guiducci.
Foto: Sandra Jacopucci
Giornalista detentore dal 2015 del Guinness World Records TV e Ambasciatore Borghi più Belli d’Italia.
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